Building a New Fundraising Program – Lessons Learned at Esade

Located in Barcelona, Esade is a world-renowned global institution with a Business School and Law School. Esade was founded in 1958, but it was not until recently that the School’s leadership took steps to build a new fundraising program. GG+A President Suzanne Hilser-Wiles spoke with Olaya Garcia-Lancha, Director of Institutional Development & Engagement at Esade, about how the institution has built its fundraising program, the challenges it has faced, and the lessons it has learned along the way.

Key learnings:

  • Key steps to building relationships and asking prospects for support.
  • Lessons learned from starting a fundraising program at the University.
  • How to establish fundraising goals.

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