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Redefining engagement now and beyond COVID-19: Webinar with UVa's Cindy Fredrick

In this webinar, GG+A CEO John Glier talks to Cindy Fredrick, Associate Vice President,
Office of Engagement for Alumni, Parents and Friends at University of Virginia Advancement on “Redefining How We Engage with the University’s Many Constituencies: Now and Beyond the COVID-19 Crisis.”

“Take the long view, fill the well, diversify your plan,” advises Cindy in the webinar. On the topic of pivoting to virtual gatherings, she describes how University of Virginia Advancement replaced 370 live events with 36 virtual ones in the past six weeks while touching the same number of people. “People want to be together and for many of our alumni, their alma mater is their home.”

Cindy Fredrick is a respected leader with 35 years of administrative experience in higher education and community-based organizations. Throughout her career, Cindy has been a champion for building community through mission-driven results, volunteer engagement, and philanthropic support.
Cindy currently leads the University of Virginia’s central engagement office for alumni, parents, and friends. Since the 2006 creation of the Office of Engagement, her team has produced over 15,000 events, engaging thousands of constituents in the life of the University.

In this role, Cindy created an inclusive constituent engagement model for all alumni, parents, and friends, regardless of membership, affiliation, or donor status. Cindy oversees the central annual giving team, including the creation of The Virginia Fund, which raises financial support for Presidential priorities. Cindy serves on the University Advancement senior leadership and $5-billion capital campaign teams.

To hear Cindy’s insights, watch the webinar below.

Redefining How We Engage with the University’s Many Constituencies: Now and Beyond the COVID-19 Crisis

Redefining How We Engage with the University’s Many Constituencies: Now and Beyond the COVID-19 Crisis from Grenzebach Glier + Associates on Vimeo.
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