Strengthening donor dialogue: successfully using survey data to qualify and reinvigorate donors at Kutztown University

At the height of the pandemic, Kutztown University Foundation engaged GG+A SurveyLab to conduct a survey aimed at qualifying new donors and helping it prioritize its prospect pools within the philanthropic landscape. Kutztown University Foundation’s Jayanne Sevast and the GG+A SurveyLab team discussed the impact and results of the donor survey. The discussion explored how the survey contributed to the university’s fundraising operation’s growth, as well as how it helped legitimize the university’s advancement efforts.

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