GG+A Webinar: Fundamentals of Annual Fund: Retention, Acquisition, and Driving Total Dollars

GG+A Webinar: Fundamentals of Annual Fund: Retention, Acquisition, and Driving Total Dollars

Presented by:

Adrian Salmon, Vice President

Anna Swanson, Senior Vice President

Originally broadcast on October 10, 2018

Click here for the slides and webinar recording.

Are your participation rates falling? Is donor acquisition stagnant? Take your Annual Fund to the next level by joining GG+A Annual Fund and Analytics consultants Adrian Salmon and Anna Swanson as they discuss the fundamentals of combining analytics with compelling messaging with to drive Annual Fund results. Combining the “head” of data with the “heart” of the message creates compelling, data-driven strategies to achieve remarkable Annual Fund outcomes.

We would like the opportunity to learn more about the challenges and opportunities you’re facing, and we invite you to contact us at aswanson@grenzglier.com and asalmon@grenzglier.com, or by calling (312) 372-4040.

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About the authors

Adrian Salmon

Vice President

Adrian Salmon, Vice President, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres. His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals. Most recently, Adrian was…

Anna Swanson

Senior Vice President

Anna Swanson serves our clients as Senior Vice President and Analytics Practice Area Leader. Anna’s experience delivering business solutions through the employment of analytics tools in higher education environments enhances GG+A’s client engagements and adds value to our suite of philanthropic analytics capabilities. Most recently, Anna supported client-facing teams as…