How INSEAD, a top international business school, built a record-breaking campaign

Nida Januskis, Associate Dean for Advancement of INSEAD, shared the institution’s plan for managing a phenomenally successful global campaign with GG+A President Suzanne Hilser-Wiles. INSEAD has been voted the #1 business school in the world and is known for its diverse alumni community, with no nationality representing more than 10 percent of its population. When asked about how INSEAD built a comprehensive campaign, Januskis stated that the institution created a campaign focused on its three institutional pillars – values, vision, and ventures. View the recording to learn more about how INSEAD highlighted its three pillars to promote a successful campaign.

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