The Impact of Names Image and Likeness on Collegiate Athletic Fundraising through the Lens of LSU Athletics

Name, image and likeness (NIL) are three elements that make up a legal concept known as right of publicity and has to do with the ability of college athletes to earn money from sponsorship, to be paid for social media posts and other advertising dollars. The introduction of NIL policies has created severe disruption within athletic departments and their fundraising organizations. Pete Lasher, a GG+A Senior Vice President, talked with Matt Borman, the CEO of Tiger Athletic Foundation at LSU and Taylor Jacobs, Director of NIL Initiatives and Education of the LSU Athletic Program to understand the impact of NIL on collegiate athletic Fundraising.

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