Giving Appeals in the Time of Coronavirus webinar

GG+A Vice President Adrian Salmon recently conducted a webinar on “Giving Appeals in the Time of Coronavirus: What We Can Learn From Examples.”

The April 1 webinar highlights crucial components of digital giving appeals and offers examples of what elements come together to ensure an effective online appeal to donors.

Adrian also offers comprehensive data that cautions organizations on the importance of optimizing their online donation pages for mobile platforms. “If you haven’t spent time looking at how well your donation page converts visitors to gifts, then you should do that because that is the single biggest factor in the success of your fundraising emails,” Adrian says.

“Giving Appeals in the time of Coronavirus”

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