Falling off the ladder: The way donors see recognition societies

In this webinar, Dan Lowman, GG+A Senior Vice President and SurveyLab Director, broke down a donor survey around the awareness and understanding of giving societies at a prominent higher education institute. He explored donor awareness levels, understanding of benefits, and the extent to which advancing in levels motivates giving. He also shared what donors identified as the true motivator in giving and discussed practical strategies to streamline giving societies and augment existing benefits with an impact-oriented donor experience. Learn about the survey results and Dan’s recommendations here:

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…