In this webinar, Marc Weinstein, Vice-Principal of University Advancement at McGill University in Montreal, shares with GG+A President Suzanne Hilser-Wiles how one of Canada’s best known institutions of higher learning has pivoted in its campaign during the COVID-19 crisis.
“This is an opportunity to reflect and recalibrate our thinking as a unit and to accelerate our virtual engagement opportunities for alumni and donors,” Marc shared during the webinar. “How can we use technology to reach our constituents wherever they live and establish connections without the investment and logistics of events. This is a chance for us to step back and evaluate what we are doing and enhance our performance in all areas.”
View the full webinar and learn more about McGill’s strategy in the evolving crisis.