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Re-opening Campuses – The Challenging Decisions and the Role of Transparent, Inclusive Communications

Loyola University Maryland’s Terrence Sawyer, J.D., Senior Vice President Advancement, Career Center, Marketing & Communications, and Pete Lasher, GG+A Senior Vice President, spoke candidly about the difficult conversations around students returning to campuses this fall. Sawyer describes the university’s team strategy for problem solving, and its town hall model to hear from all its constituencies. Hear how its shifted donor conversations from emergency relief to immediate student needs. “It’s important during difficult times to display authentic empathy. You simply cannot over communicate in these circumstances,” said Sawyer. Listen to this engaging conversation here:

 

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