Navigating campaigns through a crisis: the story of Penn State and The University of Missouri

GG+A Vice Presidents Tom Hiles and Rod Kirsch share their first-hand experiences in leading two high-profile institutions through public crises in conjunction with launching a billion-dollar campaign.  Tom and Rod discuss the importance of creating a rapid response communications strategy that cultivates transparency with donors, alumni, and the public. Not only did they drive home the point of consistent communications with external entities, but also emphasized the need to mobilize and stabilize staff, combating the potential of decreased morale. View the recording to learn more about how your institution can effectively navigate a campaign through a crisis.

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