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Discovery: A trek into the unknown

Discovery is one of the most pressing and consistent questions we are asked by our colleagues in Advancement. GG+A’s President Suzanne Hilser-Wiles led an in-depth conversation with Senior Vice President Pete Lasher and Vice President Adrian Salmon who shared practical discovery tips they have seen working during the pandemic. Pete pointed to tested techniques and approaches and how to adapt them to the future, and Adrian discussed messaging, direct mail, and social media along with very easy, tactical adjustments that can have a major impact. This webinar was based on GG+A’s Playbook, Rethink the discovery process: Strategies to unlock support from your donors and prospects – a collection of articles written by GG+A consultants. This is the link to listen to their discussion:
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