Building Major Gifts from a Shallow Prospect Pool

blocksIn decades of working with premier fundraising organisations worldwide and historical analysis of millions of actual donor records, Grenzebach Glier and Associates knows that major donors don’t appear from thin air. They emerge from a combination of inclination to be involved with your organisation and the capacity to give.

GG+A has worked with 300 million donor records and organisations across the globe to build up their prospect pools for major gifts. In collaboration with your canvassers and operations staff, GG+A will help strengthen and segment your prospect pool in terms of:


How is your development office engaging prospects? You are likely working with prospects in myriad ways you might not think to count. Are development officers meeting with the right prospects? What more could be tracked in the database to help identify prospects going forward? GG+A recently worked with an institution in the UK to identify nearly 600 people they were already in touch with but not engaging for major gifts solicitation.


Who of your past donors are good candidates for upgrades, sustained giving, or re-engagement? Who are the best prospects who haven’t given to target for a first gift? What does their past giving indicate about the best methods of giving in the future? GG+A will bring to bear analysis of donor records to identify key patterns and indicators in your giving information.


In fifty years and millions of actual donor records, GG+A has identified key demographic factors correlated to specific kinds of gifts. GG+A will bring this insight to your prospect records to help ensure that you are matching the right ask to the right prospect.


Development canvassers and advancement operations staff alike will receive immediate insight into near-term major gift prospects and a path to accelerate engagement and identify new prospects going forward.


GG+A guarantees the safety and confidentiality of your prospect information. All work is conducted within the EU and the UK in accordance with stringent data privacy policies and regulations.

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About the authors

Adrian Salmon

Vice President

Adrian Salmon, Vice President, GG+A Europe, brings 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres. His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals. Before joining GG+A in 2015,…

Lori Yersh

Consulting Vice President

Lori Yersh, Consulting Vice President, has more than 25 years of experience in senior executive leadership roles in development and alumni relations. She joined GG+A in 1997 as a Consulting Vice President for Annual Giving. In this role, she has provided counsel to more than 120 university and nonprofit development…