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Survey: Sentiment continues to improve for 30- and 60-day outlook, 90-day remains steady

Sentiment for the next 30 and 60 days out continues to improve across fundraising offices, according to Week 5 of GG+A SurveyLab’s tracking survey. At the 30-day point, 62% of respondents foresee a major negative impact to fundraising, down 3 points from last week, but sharply down from its peak of 87% at the end of March. At 60 days, 53% of respondents foresee major negative impact, down 7 points from last week and 27 points from its peak three weeks ago. The 90-day outlook held steady at 48%.

These are the findings in the latest weekly tracking of fundraising offices during the COVID-19 crisis by GG+A SurveyLab. Here are the latest highlights of the survey, which is now in its fifth week.

Highlights
  • The share of respondents foreseeing a moderate negative impact continues to rise as the share predicting high negative impact decreases in the 60-day outlook. The 30-day outlook saw a small but significant increase in “low impact,” rising from 6% to 15%, a first since the survey started five weeks ago.
  • Cancelations and postponements of solicitations continue to decline, generally, as increasing numbers move to remote formats.
  • Organizations canceling or postponing donor visits have dropped sharply, offset by a major shift toward remote meetings. Sixty-four percent (64%) of respondents have transitioned some or all visits to a remote format.
  • Most events remain canceled or postponed, though virtual events are on the rise. Over the last two weeks, there has been a sharp drop in those foreseeing events returning this fall (64% to 37%), with upticks for the winter (16%) and 2021 (18%).
  • Fifty-six percent (56%) of fundraising offices responding to the survey have implemented hiring freezes, up from 46% last week. Two-thirds have implemented budget cuts or controls, and 18% have reduced salaries, up from 11% last week.

Download the full report here.

Methodology

Based on input from 874 organizations, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions during the COVID-19 pandemic. This report contains data collected through an online survey conducted April 13-19. These data points are compared to data collected over the previous four weeks, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

 

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…