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Survey: Fundraising outlook shows downturn after a month of upswing

The outlook for fundraising is turning more negative after four weeks of improvement, according to week 6 of GG+A SurveyLab’s tracking of fundraiser sentiment during the COVID-19 crisis. The survey results from 962 organizations also indicate that the majority of fundraising offices don’t predict in-person events returning until at least this winter as organizations hunker down.

Other highlights:

  • The share of respondents foreseeing high negative impact in 60 days grew to 58% this week from 53% last week, following a four-week decline from its peak of 80% at the end of March. The 90-day outlook also ticked back up to 53% from 48% predicting high negative impact.
  • Fifty-four percent (54%) of respondents say in-person events are unlikely to return before this winter.
  • Sixty-five percent (65%) now say they have a hiring freeze, 66% have budget cuts or controls, and 23% have reduced salaries. Half have adjusted fundraising goals, and 40% have adjusted gift officer performance metrics.

Download the full report here.

Methodology

Based on input from 962 organizations, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions during the COVID-19 pandemic. This report contains data collected through an online survey conducted April 20-26. These data points are compared to data collected over the previous five weeks, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

 

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…