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Tracking survey shows brighter outlook for summer; fundraisers adapting to videoconferencing

Fundraising offices continue to be increasingly positive in their outlook for the future, according to week 8 of SurveyLab’s weekly tracking of fundraiser sentiment during the COVID-19 crisis. Fifty-three percent see a high negative impact in the next 30 days, the lowest number to date. In 60 days, only 37% see a high negative impact.

More highlights:

  • Compared to in-person visits, 42% of respondents say videoconferencing is just as good, and a mere 8% say it is not an effective medium for donor visits.
  • Fundraising offices continue to take measures to adapt to circumstances, with May showing increases in budget cuts, salary reductions, and other measures.

Download the full report here.

Methodology

Based on input from 1,137 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions during the COVID-19 pandemic. This report contains data collected through an online survey conducted May 4-10.  These data points are compared to data collected over the previous seven weeks: April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…