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Three-month outlook for fundraising holding steady, SurveyLab tracking survey finds

Fundraiser outlook over the next three months is holding steady, with about 40% of respondents seeing a high level of negative impact. Over 30 days, 42% forecast high negative impact. Over 60 days, the number goes up to 44%, and over 90 days, it drops down to 40%. These are the findings of week 12 of SurveyLab’s weekly tracking of fundraiser sentiment in the wake of COVID-19.

Other findings this week include:

+ 47% of respondents expect to come in under their fundraising goal this fiscal year, and 53% plan to decrease their goal for the next fiscal year.

+ Giving days and crowdsourcing projects have been a common response to fundraising needs over the last 12 weeks, and high percentages of respondents report increased dollars raised, increased participation, and an increase in new donors.

Download the full report here.

Methodology

Based on input from 1,409 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted June 1-7. These data points are compared to data collected over the previous 11 weeks: May 25-31, May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, Survey Lab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…