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Survey finds slight uptick in negative fundraising outlook over 90 days and positive outcomes from crowdsourcing, giving days

Negative fundraising outlooks for the next 30, 60 and 90 days remained stable with a slight uptick in the 90-day outlook, according to week 13 of SurveyLab’s weekly tracking of fundraiser sentiment. This week, 43% predict high impact on operations in 30 days and 43% in 60 days, both figures remaining relatively flat from last week. Over 90 days, 46% predict a high negative impact, up from 40% last week.

Giving days and crowdsourcing projects have been a common response to fundraising needs over the last 13 weeks. Fifty-six percent of organizations conducted crowdsourcing and giving days since the pandemic began in March. Of those organizations, 53% saw an increase in total dollars raised, 63% saw an increased participation rate, and 63% saw an increase in new donors.

Other findings this week include:

  • 50% of respondents expect to come in under their fundraising goal this fiscal year, and 52% plan to decrease their goal for the next fiscal year.
  • Of those who expect to come in under goal, 59% attribute it to COVID-19
  • In May, 57% of organizations raised less than in May 2019, 23% raised about the same, and 21% raised more than in 2019.

Download the full report here.

Methodology

Based on input from 1,470 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted June 8-14. These data points are compared to data collected over the previous 12 weeks: June 1-7May 25-31, May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, Survey Lab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…