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Survey: Fewer fundraisers see major negative impact over next 2 months; budget and salary cuts increase

Fundraiser sentiment has been steadily improving since the beginning of the COVID-19 outbreak in the U.S., though most advancement professionals still foresee major negative impact over the next two months. These are the findings in the latest weekly tracking of fundraising offices during the crisis by GG+A SurveyLab. The survey is now in its fourth week.

Highlights:

  • Sentiment improving: Two weeks ago, 87% of survey respondents said they expect a major negative impact in 30 days. This week, that number dropped 21 points to 66%, while the share seeing a moderate impact has tripled over two weeks, from 9% to 27%.
  • Forty-seven percent (47%) of organizations have a hiring freeze and 60% have implemented budget cuts or controls. While still the exception, salary reductions (12%), furloughs (8%), and permanent layoffs (4%) are inching upwards.

Download the full report here.

Methodology

Based on input from 753 organizations, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions during the COVID-19 pandemic. This report contains data collected through an online survey conducted April 6-12. These data points are compared to data collected over the previous three weeks, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, Survey Lab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…