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Short-term negative fundraising outlook jumps while 60- and 90-day remain stable, survey finds

The 30-day high impact to fundraising jumped this week to 53% from 34%, though the 60- and 90-day outlooks haven’t changed much, according to week 15 of SurveyLab’s weekly tracking of fundraiser outlook.

In-person donor visits jumped in June, with 17% reporting face-to-face visits and interviews. Most respondents report that advancement offices will be opening in September or later, although many answer that they don’t know when they will re-open.

Other findings:

  • Most respondents (49%) envision in-person events such as galas and reunions not returning until 2021.
  • Since March, 72% of offices report conducting phone solicitations.

Download the full report here.

Methodology

Based on input from 1,564 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted June 22-28. These data points are compared to data collected over the previous 14 weeks: June 15-21, June 8-14June 1-7May 25-31, May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…