>

Nonprofits reporting longer-term impact of COVID-19 on fundraising

September responses show a slight downturn in the 30, 60, and 90-day high negative impact on fundraising. Forty-two percent (42%) of September respondents expect a 90-day high negative impact, the lowest projection we’ve seen since June.

As institutions continue to report their fiscal year-end numbers, there is an uptick in the number of respondents who had an increase in total private support this year (41%).  Overwhelmingly, respondents had lower participation rates (69%) and fewer new donors (54%) compared to the previous year. Nineteen percent (19%) of respondents in September say that their fundraising offices are already open for in-person work, though respondents most commonly answer they are planning to reopen in 2021 (33%) or that they don’t know (33%).

Download the full report here.

Methodology

Based on input from 1,764 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted August 10 to August 23. These data points are compared to data collected over the previous 18 weeks: Aug 10-23, July 27-Aug 2July 20-26June 22 – 28June 15-21June 8-14,  June 1-7,  May 25-31May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26April 13-19April 6-12March 30-April 5March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

Grenzebach Glier & Associates Inc http://gga.ugmade.co/wp-content/themes/gga/assets/img/grenzebach-glier-and-associates-print-only.png
About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…