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Survey: Fundraising outlooks improve slightly this week, signaling hope in the turmoil

The 30-, 60-, and 90-day fundraising outlooks have found a point of convergence this week with 40% or fewer of participants forecasting a high negative impact over all three of those time spans, according to results from SurveyLab’s weekly tracking of fundraiser sentiment.

In a week that saw much social unrest, the rosier outlook or fundraising extends further. For the first time since the survey’s inception 11 weeks ago, more participants are forecasting a moderately negative impact to operations over the next 30 and 60 days rather than a high negative impact over those periods. Thirty days out, 43% predict moderate impact while 37% predict high impact. In 60 days, 42% forecast moderate impact while 37% predict high impact.

Other survey findings:

  • The number of participants predicting a low negative impact to fundraising over 90 days nearly doubled this week to 15%, from 8% last week.
  • There is little change again this week in terms of solicitation format, with a slight jump in crowdsourcing
    or giving days at 36%. There are no noticeable shifts for in-person solicitations, donor visits, or events this past week.
  • In good news for the shift to virtual communication, 93% of respondents answered that their video solicitations were moderately or highly effective.

Download the full report here.

Methodology

Based on input from 1,340 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted May 25-31. These data points are compared to data collected over the previous 10 weeks: May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…