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Fundraisers continue to forecast high impact of COVID-19 on fundraising and overall donor participation

Looking out 90 days, just eight (8%) of respondents see low impact on fundraising, a decrease of six points from the previous survey. Thirty-six (36%) see a moderate impact, and forty-three (43%) see a high impact, a number that has held steady since May.

As institutions continue to report their fiscal year numbers, there is a decline in their participation rate or number of donor’s year-over-year (68%). Only thirteen (13%) reported an increase. Fifty-seven (57%) reported a decrease in new donors, twenty-one (21%) said it is about the same since last year, and twenty-three (23%) said it increased.

Download the full report here.

Methodology

Based on input from 1,764 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted September 7 to September 20. These data points are compared to data collected over the previous 18 weeks: Aug 24 -Sept 6, Aug 10-23, July 27-Aug 2July 20-26June 22 – 28June 15-21June 8-14,  June 1-7,  May 25-31May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26April 13-19April 6-12March 30-April 5March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…