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Survey: Overall outlook for fundraising sees slight uptick as we settle into new normal

For the first time since tracking began, fundraising outlooks for the next 30, 60 and 90 days see less than 50% of respondents predicting a high negative impact on their operations due to the coronavirus outbreak. Just under half (49%) of advancement professionals predict a high negative impact in the next 30 days, while slightly less (47%) see that level of impact in 60 days, with only 37% in 90 days. These are the findings of week 9 of SurveyLab’s weekly tracking of fundraiser outlook during this health and economic crisis.

More highlights:

  • This week, we see slight increases in the percentage of organizations conducting solicitations via video, direct mail or email, and phone calls.
  • Of those offices reporting that they conducted video solicitations, 86% say they were highly or moderately effective.
  • Very few respondents report any form of in-person visits or gatherings, with 40% of respondents looking to next year for in-person events.

Download the full report here.

Methodology

Based on input from 1,204 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions during the COVID-19 pandemic. This report contains data collected through an online survey conducted May 11-17. These data points are compared to data collected over the previous eight weeks: May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…