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Fiscal Year Closures Demonstrate Mixed Year-End Levels of Private Support

In this week’s survey of fundraiser outlook, we learn that organizations that finished their fiscal year in June, year-end total private support was mixed – 31% saw in increase in their total private support at year-end and 33% saw a decrease. Over two-thirds of respondents (67%) say they had a decrease in the participation rate. Nearly half of respondents who held pandemic-specific fundraising initiatives had new first-time donors, though 44% of respondents answer that they have had a decrease in the number of new donors overall.

The 90-day high negative impact increased slightly to 45% at the end of this month.

Download full report here.

Methodology

Based on input from 1,764 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted August 10 to August 23. These data points are compared to data collected over the previous 17 weeks: July 27-Aug 2July 20-26June 22 – 28June 15-21June 8-14,  June 1-7,  May 25-31May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26April 13-19April 6-12March 30-April 5March 23-29 and March 16-22.
If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.
The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…