In this week’s survey of fundraiser outlook, we learn that organizations that finished their fiscal year in June, year-end total private support was mixed – 31% saw in increase in their total private support at year-end and 33% saw a decrease. Over two-thirds of respondents (67%) say they had a decrease in the participation rate. Nearly half of respondents who held pandemic-specific fundraising initiatives had new first-time donors, though 44% of respondents answer that they have had a decrease in the number of new donors overall.
The 90-day high negative impact increased slightly to 45% at the end of this month.
Download full report here.
Based on input from 1,764 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted August 10 to August 23. These data points are compared to data collected over the previous 17 weeks: July 27-Aug 2, July 20-26, June 22 – 28, June 15-21, June 8-14, June 1-7, May 25-31, May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.
If you would like to participate in the tracking survey, please email firstname.lastname@example.org. We encourage you to share the report with colleagues.
The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world.