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Survey: Overall fundraising outlook on upswing while crowdsourcing, giving days results remain promising

Fundraising outlook overall continues to improve, while crowdsourcing and giving days remain bright spots, according to the results of week 14 of SurveyLab’s weekly tracking survey of fundraising offices.

Fundraisers are finally getting their heads above water with more predicting a moderate impact rather than a high impact to fundraising in the next 30 and 60 days, while the 90-day outlook is slightly less optimistic but on the upswing. In 30 days, 48% predict a moderate impact to fundraising, while 45% report a moderate impact over 60 days, both significantly higher than a week ago. In 90 days, 36% predict a moderate impact, up from 22%.

Of the 58% of organizations who have conducted crowdsourcing or giving days since mid-March, 48% saw an increase in dollars raised, 62% had an increase in participation rates, and 59% experienced an increase in new donors.

Other findings:

  • In the current fiscal year, 49% of respondents are projecting their fundraising goals will come in under budget, 27% at budget, and 24% over budget.
  • Seventy-two percent of offices have conducted phone solicitations since mid-March and about two-thirds of those offices have seen the same or increased levels of dollars raised (69%), participation rates (66%) and new donors (66%).

Download the full report here.

Methodology

Based on input from 1,523 participants, GG+A SurveyLab is conducting a weekly tracking survey of fundraising offices to provide data for the industry to understand trends and conditions stemming from the COVID-19 pandemic. This report contains data collected through an online survey conducted June 15-21. These data points are compared to data collected over the previous 13 weeks: June 8-14June 1-7May 25-31, May 18-24, May 11-17, May 4-10, April 27-May 3, April 20-26, April 13-19, April 6-12, March 30-April 5, March 23-29 and March 16-22.

If you would like to participate in the tracking survey, please email surveylab@grenzglier.com. We encourage you to share the report with colleagues.

The full report includes detailed breakouts for each question in the survey, comparison tables by week and organization type, and extensive verbatim comments with creative ideas, status updates, concerns, and solutions from fundraisers around the world

 

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About the author

Dan Lowman

Senior Vice President, SurveyLab

Dan Lowman is Senior Vice President & Director of GG+A’s SurveyLab. Dan created SurveyLab as a division within GG+A in 2016 and since that time he has overseen hundreds of surveys for all types of nonprofit organizations. SurveyLab has become the industry’s gold standard for research into charitable giving intent,…