4 fundraising lessons we learned in May

Here are four lessons we learned last month: 

Behind every successful organization there is a strong board whose members are engaged both collectively and individually

Given the critical nature of this partnership, it is important to give time and attention to relationship development and the unique ways in which board relationships can be expanded and deepened. Organizations should think about board engagement as an ongoing experience rather than a set of recurring meetings. Focusing on better communication, leveraging the unique skillsets of the board, and leaning into fundraising will produce both short- and long-term positive benefits.

Learn how to equip your boards to thrive well into the future by clicking here


You can make a career out of annual giving

While many fundraisers believe their natural career path will drive them to major gifts, that isn’t the right fit for everyone. That’s why Jayanne Sevast, Senior Director of Philanthropy at Kutztown University Foundation, wishes she had known earlier in her career that it is possible to grow, learn, and progressively take on more responsibilities, she said during a recent GG+A webinar. Similarly, Kim Mougenel, Director, Annual Giving at Dana-Farber Cancer Institute, was always told annual giving was a stepping stone to getting into major gifts. But she has found so much variety to annual giving work that she has found the work incredibly rewarding.

Learn more about what Sevast and Mougenel wish they had known about annual giving by clicking here.


Many academic medicine and healthcare institutions are missing out on a pathway to building a major gift pipeline

Some of today’s academic medicine and healthcare small dollar donors will—if kept close and stewarded well—be the major and principal gift donors of the future. Some hospitals lay the groundwork for major and principal gifts by successfully cultivating their junior board. That starts with developing processes that ensure the donor feels like there is always a place for him or her and ways for him or her to be involved with the hospital.

Learn more about how to successfully leverage junior boards by clicking here


Schools should make every effort to make the most of their parent volunteers

There is no shortage of ways to leverage parent volunteers who are eager to help. Schools can engage them by giving a variety of small and large tasks because they enjoy and feel fulfilled by both. They can also support them with the information and data they need, train parent volunteers to deal with the potential conflicts of serving as volunteers at their children’s school, and recognize that volunteers are likely to give more broadly and deeply when they feel good about their roles.

Learn how and why parents volunteer by clicking here


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